THE DIFFUSION OF ARCHITECTURAL HERITAGE, THROUGH SOCIAL NETWORKS, AS A DIGITAL HERITAGE.




CSR commitments, perceptions of hypocrisy, and recovery

Abstract This paper examines perceived hypocrisy when a failure is aligned with prior social performance.It is hypothesized that commitment to a CSR domain creates greater Hair Care performance expectations thus exacerbating the effects when an aligned failure occurs.Study 1 demonstrates that failure alignment and severity increase perceived hypocr

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